Email marketing refers to the process of soliciting the business prospects via an email. Basically, it is just like direct mail services only that instead of sending mails through postal service, electronic means are used.
Advantages of Email Marketing
#Ultra Low Cost Communication
All that you require in email marketing is the cost of designing this email and the bandwidth usage for sending the mail. Return of investment which you are likely to gain in this marketing technique is immense if compared to the cost you spend in designing the email.
Internet marketing normally saves lots of cash which would otherwise be used on hard copy or the paper-based marketing and advertising. This way, it assists reduce the wood usage, thus offering the eco-advantage.
Just to summarize, with the increasing use of the email for purposes of business communication all over the globe, this type of marketing medium has great potential that still remains to be explored.